
Lifecycle Content & Offer Matrix with Personalisation Rules
N.B. This prompt is designed to evaluate the broader consequences of contract termination. It is particularly useful for assessing risks and considering alternatives to a full termination.
📄 Prompt Template
Create a content-and-offer matrix for the [TargetSegment] lifecycle of [ProductLine]. Map educational, persuasive, and transactional content to each stage, including value props, social proof, and objection handling. Define personalisation rules using [CDPSegments] and dynamic fields (e.g., industry, role, lifecycle stage).
Output format:
Markdown table: Stage | Audience Rule | Message/Offer | Content Asset | Channel | Personalisation Tokens | Success Metric.
JSON personalization_rules with conditions, fallback logic, and GDPR-safe data usage notes for [Region].
A list of 6 key assets to produce with owners and deadlines aligned to [Quarter].
Ensure consistency with brand guidelines and measurable goals (CTR, CVR, assisted revenue).