Build a hierarchy integration plan for [Company]’s acquisition of [AcquiredBrand] (close date: [DealCloseDate]) in [Region]. Map overlapping demand spaces, evaluate keep/endorse/retire choices, and define equity-transfer mechanisms while meeting a synergy target of [SynergyTarget]. Address trademark constraints, coexistence periods, and retailer/partner contract clauses.
Output format:
Overlap map (table: Segment | Own Brand | [AcquiredBrand] | Risk | Decision);
Identity and naming plan (endorsement bridges, lock-ups);
Financial impact table (revenue retention, A&P synergies, COGS/pack costs);
0–18 month integration roadmap with Day-1/100/365 milestones.
Include measurement plan (brand-linkage, share, distribution, retailer acceptance) and a red-flag escalation path.