Develop a measurement plan for [CompanyName]’s YouTube investment in [Region] over [Timeframe]. Define learning agenda, hypotheses, KPIs ([PrimaryMetric] plus Reach, VTR, CPV, CVR, Lifted Users), and test designs: Brand Lift, Search Lift, geo-split or PSA holdout for incrementality. Specify attribution approach (GA4 data-driven, view-through rules) and an MMM/MTA integration brief.
Output:
A test calendar with dependencies and sample size estimates.
A results template (Markdown table): Test, Hypothesis, Metric, Min Detectable Effect, Outcome, Decision.
A governance note on data access (Ads/GA4/BigQuery) and latency SLAs.
Use: [CompanyName], [Region], [Timeframe], [PrimaryMetric], [GA4Property], [SalesCycleDays].