Quantify the contribution of earned media to both reputation and demand for [ProductLine] across [Region] during [Timeframe]. Build a structured hypothesis linking quality-adjusted Share of Voice, topic alignment, and sentiment to [BrandIndexMetric] and downstream [RevenueMetric]. Include controls for paid bursts, seasonality, and product availability. Estimate response curves and diminishing returns; provide confidence intervals and practical ranges for efficient investment.
Output requirements: (1) A model summary table (Variable, Definition, Coefficient/Elasticity, Confidence, Interpretation). (2) A scenario planner (Low/Base/High) showing shifts in reputation and revenue outcomes for incremental PR effort. (3) A three-step decision playbook: where to dial up, what to stop, and what experiments to run next within [Budget]. (4) Assumptions and data caveats section.