Identify and score micro-conversions that predict macro conversion for [CompanyName]’s [ProductOrService] over [Timeframe] (e.g., video 75%, wishlist add, calculator use). Map assisted paths showing which micro-events accelerate or hinder progression to purchase. Recommend which micro-conversions to elevate in UX and which to de-emphasise.
Provide:
Micro-conversion catalogue (Event | Occurrence | Lift vs. baseline | Correlation caveats).
Assisted path summaries (Top 5 sequences with conversion probability).
UX recommendations with owner [RoleOwner] and test ideas.
Measurement plan to monitor micro→macro lift.
Include safeguards against confounding (propensity, self-selection).