Develop a mobile-based loyalty program strategy for a [company] targeting [mobile-first customers] in the [industry] sector. Include specific features such as [mobile app integration], [push notifications], and [QR code scanning] to enhance customer interaction. Detail how mobile loyalty cards, geo-location services, and personalized offers will drive engagement and repeat business. Include metrics such as [app download rate], [customer retention], and [in-store visit frequency] to measure the effectiveness of the program.