Develop a unified multi-channel campaign blueprint for [Company] promoting [ServiceLine] in [Region] over [Timeframe]. Define target segments (e.g., shippers by lane, vertical, and shipment size), core value propositions (e.g., OTIF, dwell-time reduction, demurrage avoidance), and channel roles across paid/owned/earned. Specify sequencing for awareness → consideration → conversion → retention, with traffic drivers (search, trade media, partner portals), conversion assets (calculators, case studies), and sales enablement touchpoints (TMS/WMS integrations). Include risk mitigations for seasonality and port/rail disruptions.
Output requirements:
A one-page executive summary;
A table named “Channel Plan” with columns: Stage, Channel, Audience, Message, CTA, KPI, Budget [Currency], Owner, Start, End;
A 6-step activation timeline;
A list of 5 test-and-learn hypotheses.
Include [PrimaryKPI] and secondary KPIs (e.g., qualified MQLs, tender invites, cost per quote). Calibrate expected lift vs. baseline.