Create a 12-week internal communications plan to launch and sustain [ProgramName] across [CompanyName]. Define audience segments (e.g., prospective mentors, prospective mentees, people managers, ERGs in [Region]) and tailor key messages for each segment. Map channel mix (email, Slack/Teams, town halls, intranet, manager cascades, digital signage) with cadence. Include a message hierarchy, sequencing from awareness to enrollment to onboarding. Propose A/B tests on subject lines and CTAs pointing to [EnrollmentPortal]. Align major touchpoints with [LaunchDate] and critical milestones like training modules starting on [TrainingStartWeek].
Output format:
Gantt-style table (Week, Audience, Channel, Message, Owner, KPI),
Message matrix (Audience × Value Proposition),
Risk log with mitigations and owners.