Multimodal Freight Campaign Asset Requirements Blueprint
N.B. This prompt is designed to assess the long-term value of referred customers. Ensure you have a solid customer retention tracking mechanism in place, and focus on quantifiable data like churn rate and re-engagement metrics.
📄 Prompt Template
Create a comprehensive asset requirements blueprint for [BrandName]’s [ServiceLine] campaign targeting [PrimaryPersona] in [Region] during [Timeframe]. Include the full asset mix across OOH, paid social, programmatic display, search, email, sales enablement, and PR. Specify for each asset: purpose, core message, mandatory claims (e.g., on-time %, TEU/LTL capacity, demurrage prevention), accessibility (ALT text, captions), brand elements, legal disclaimers (INCOTERMS, liability), and compliance (HSSE). Define specs (dimensions/durations, max weight, file format, safe area, animation loops, character counts), localization variants, and performance hooks (offer, CTA, UTM). Map owners and approvals (Creative, Ops, Legal). Tie every asset to measurable outcomes aligned to [KPI1] and [KPI2] and list testable variants (headline/image/CTA). Provide versioning and naming conventions and required inputs from WMS/TMS for proof points.
Output format: a single table with columns: Asset | Channel | Key Message | Format/Spec | Variant Count | Localization | Owner/Role | Dependencies | Compliance/Legal | KPI Link | Due Date. Conclude with a short RACI list (Role: Responsible/Accountable/Consulted/Informed).