Improve information architecture for [Company] in [Region] to raise task success and downstream conversion during [Timeframe]. Identify top tasks for [Audience] (e.g., pricing, compatibility, returns) and propose a simplified taxonomy, labels, and cross-links. Design a remote tree-test to validate findability before visual changes.
Output format:
IA Hypothesis Draft: Top-level categories, proposed labels, cross-navigation rules.
Tree-Test Plan: Participants (n), Tasks, Success Criteria (first-click, path length), Tools, Timeline.
Results Template: Task, Success %, Directness %, Median Clicks, Misleading Labels, Fix.
CRO Linkage: Predicted effect on [PrimaryMetric] and dependent pages.