Create a 12-week backward campaign timeline to launch cross-dock/transload services at [FacilityLocation] by [GoLiveDate]. Include workstreams for permitting/HSSE comms with [LocalRegulators], carrier onboarding, trade press relations, geo-targeted demand gen, route guide updates in TMS, and sales plays for top accounts. Specify asset lead times (booth kits, video, spec sheets), creative approvals, legal disclaimers (ISPM15/C-TPAT), and KPI checkpoints. Identify dependencies such as dock appointment APIs, WMS integration demos, and partner yard capacity.
Output format requirements:
Milestone register (CSV-ready Markdown table): Milestone, Start, End, Owner, Dependency, Exit Criteria, KPI, Budget (est.).
RACI matrix for Marketing, Sales, Ops, Carrier Relations, Legal.
Mermaid Gantt for the full plan.
Post-launch 30/60/90-day optimization checklist with KPI targets aligned to [Budget] and [LeadCarriers] joint promotions.