Develop a joint message strategy between [CompanyName] and [PartnerName] for [ProductName] targeting [TargetSegment]. Articulate the [JointValueProp], division of proof assets [CoBrandedAssetList], and revenue objective [RevenueTarget]. Resolve overlaps in positioning and define “single-source-of-truth” messaging.
Output format:
Joint narrative (120 words);
RACI for message ownership;
Co-branded asset map (table: Asset, Primary Message, Proof, CTA, Owner);
Governance cadence & playbook for approvals;
Measurement dashboard spec (pipeline influence, win-rate, ASP).
Messages should show complementary strengths and minimize channel conflict.