Peak-Season Multivariate Experiment Plan
N.B. Focus on connecting cultural initiatives to tangible business outcomes. You may wish to focus on how cultural changes impact both long-term and short-term strategic goals. Tailor the [Goal Type] and leadership roles to match your company''s specific context.
📄 Prompt Template
Design a multivariate testing plan for [PeakPeriod] in [Region] using [ESP] to optimize conversion for shipping offers and cut-off reminders. Define audience sizing [AudienceSize], KPIs [KPIs], and guardrails tied to operational capacity and SLAs. Propose factor levels across subject, hero copy, CTA language, lane specificity, and incentive framing. Include interim decision rules and fail-fast criteria based on [RiskTolerance].
Output requirements: Provide: (1) test matrix (Factor, Levels), (2) power and sample-size calculations by cell, (3) calendar of sends with blackout windows around customs/port congestion updates, (4) analysis plan (primary/secondary metrics, multiplicity control), (5) rollout criteria and post-test playbook. Include a machine-readable YAML block encoding factors and constraints.