Use perceptual mapping to analyze [BrandName]’s differentiation from key competitors in the [IndustryType] market. Create a visual representation of how the brand is perceived in relation to competitors based on key attributes such as pricing, value proposition, product quality, and customer service. Highlight any potential gaps in the market or areas where customer perceptions can be shifted to strengthen the brand's position. Provide a strategic plan for influencing customer perceptions and improving brand differentiation.