Persona-Led Theme Development for Shippers & 3PL Stakeholders

Persona-Led Theme Development for Shippers & 3PL Stakeholders

📄 Prompt Template

Create three campaign themes tailored to [PrimaryPersona] and [SecondaryPersona] in the [IndustrySegment] segment across [Region], differentiating [Company] against [CompetitorSet]. For each theme, provide: Persona Insight (tension), Resolution (how [Company] solves it), SMP, Manifesto (50–80 words), Tagline (3), Key Visual Metaphors (3), and Sales Enablement Hook.
Output format (Markdown):
Persona Matrix: columns = Persona, Pain Metric (e.g., OTIF gap, dwell time), Buying Trigger, Objection, Counter-Evidence. Populate with at least 2 rows/persona using [PainMetrics].
Theme Cards (3): include channel copy stubs (LinkedIn post, trade email subject, booth headline).
Table: Objection Handling Script (Objection, Proof Point, Data Owner, Asset Link placeholder).
Governance: list content guardrails (tone, claims, disclaimers).
Ground each theme in logistics vocabulary (incoterms, HS codes, lane performance), and ensure clarity for procurement, operations, and finance stakeholders. Optimize for rational proof with emotive framing to improve memorability and sales acceptance.

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