Recommend a brand architecture for [Company] following the acquisition of [AcquiredBrand]. Evaluate options (Branded House, House of Brands, Endorsed) against [DealRationale] and synergy goals [Synergies]. Produce a migration roadmap that preserves equity while clarifying the combined story and customer experience.
Output format:
Decision Framework table: Option | Customer Clarity | Cost-to-Change | Equity Risk | Speed | Recommendation.
Nameplate & Touchpoint Migration Plan across 6–8 touchpoints with phased milestones over [MigrationHorizon].
Unified Positioning Statement and Messaging Hierarchy (Promise → Pillars → Proof).
Transition FAQ (12 items) for customers and employees.
Brand Risk Register with mitigations and owner per risk.