Set price bands on [Lane] to balance utilization target [Target_Utilization_%] against margin and empty backhaul cost [Empty_Backhaul_Rate]. Incorporate demand [Price_Elasticity] and competitor benchmark [Competitor_Benchmark]. Evaluate trade-offs across yield, fill factor, customer churn risk, and service commitments.
Output format:
Price–volume table: Band | Price | Expected Volume | Utilization | Margin/Unit | Total Margin.
Narrative “curve” description: where marginal revenue equals marginal opportunity cost.
Recommendation (≤100 words) with 3 bands and guardrails (min margin, min fill).
Playbook for promotions/surcharges (≤5 bullets).