Pricing, Yield & Surcharge Strategy for Market Entry
N.B. Ensure that you mention any shared interests or connections to build rapport and increase the likelihood of a successful referral request. Keep the request brief, focusing on the benefit to both parties.
📄 Prompt Template
Create an entry pricing strategy for [Company] launching [Service Offering] on [Lane/Trade]. Define target yield, discount corridors, and guardrails versus [Pricing Index] benchmarks. Produce: (1) a “Price Architecture” table covering base rate, bunker/fuel, terminal handling, demurrage/detention, accessorials; (2) three tariff bundles (Good/Better/Best) with value levers (visibility, guaranteed slots, expedited customs); (3) a deal desk policy defining approval thresholds by [Role] and caps linked to [Gross Margin Target]; (4) a launch promo/intro offer timeline; (5) a monitoring dashboard spec: KPIs (load factor, yield/TEU, churn %), cadence, and data sources. End with explicit do-not-compete or price parity constraints if partnering.