Develop an emotionally resonant narrative that embeds [SafetyProgramName] into daily operations across [Region], tying leading indicators to lagging outcomes from a baseline [IncidentMetric] over [TimeHorizon]. Personify frontline heroes ([FrontlineRole]) and leaders who model behaviors, escalating small choices into big consequences.
Output format:
Core story with three rituals (pre-shift huddles, near-miss reporting, stop-work authority).
Iconography and slogan set with rationale.
Internal rollout plan (toolbox talks, posters, micro-videos) and public-facing variant.
Empathy scripts for incident response.
Measurement: participation rate, near-miss quality, TRIR trend, sentiment.
CTA: pledge mechanism and recognition program.