Create an executive-ready Sales–Marketing Service Level Agreement for [CompanyName] that aligns demand generation with pipeline creation for [PrimaryProduct] in [TargetRegion]. Define shared objectives, common definitions (MQL, SAL, SQL), and handoff criteria owned jointly by [MarketingLeaderRole] and [SalesLeaderRole]. Specify response-time SLAs (e.g., [FollowUpSLAHours] hours to first touch), recycling rules, and escalation paths. Include measurement cadence, owners, data sources ([CRMPlatform], [MAPPlatform]), and quarterly review rituals.
Output format: (1) 120-word executive summary; (2) SLA table with columns: Stage, Entry Criteria, Exit Criteria, Owner, SLA, Metric, Escalation; (3) Governance RACI (Marketing, SDR/BDR, AE, RevOps, Operations) in a matrix; (4) 30-60-90-day implementation roadmap with milestones and KPIs (e.g., [TargetMQLtoSQLRate]).