Create a segment-tailored value proposition matrix for [Company] across [Segment A], [Segment B], and [Segment C] in [Region]. For each segment, articulate the core problem, desired outcomes, signature benefit, differentiators vs [Competitor1]/[Competitor2], and top objection with rebuttal. Align each proposition to buying roles ([Economic Buyer Role], [Technical Gatekeeper Role], [End User Role]) and specify the KPI shift promised over [Timeframe].
Output format:
3×5 matrix (Rows: Problem, Desired Outcomes, Signature Benefit, Differentiators, Objection/Rebuttal; Columns: Segments).
Buying-centre mapping table (Role, Pain, Proof required, Message angle, Asset).
Three headline statements (one per segment) following the “For/We/Unlike/Because” structure.
Measurement plan with leading/lagging indicators and target deltas for [KPI1]/[KPI2].
Keep messages non-overlapping and mutually distinctive.