Design a phased migration that retires [RetiredBrand] into [ParentBrand] for [Company], preserving equity and mitigating revenue dip across [Channels] over [Timeframe]. Specify endorsement bridges, pack “burst” messaging, URL redirects, and retailer sell-in story. Rationalize SKUs, harmonize claims, and align pricing architecture. Define triggers for phase exits (e.g., repeat rate recovery, complaint thresholds).
Output format:
Migration blueprint (phases, milestones, decision gates);
SKU rationalization table (Keep/Merge/Delist with rationale and GM impact);
Risk register (supply, legal, reputation) with owners;
Communications plan (audiences, messages, timing).
Include KPIs (baseline/target): brand awareness transfer, unit velocity, net revenue retention, and service levels.