Define a measurement framework for [Company]’s [Product] teaser phase with a clear [NorthStarMetric] and supporting diagnostics (CTR, MQLs, RFQ requests, demo bookings, tender invites). Incorporate assumptions for [BaselineCTR] and targets like [MQLTarget]. Specify [AttributionModel] across channels and instrument data pipelines from [DataSources].
Output format:
KPI tree diagram (text outline).
Dashboard schema in JSON: metrics, dimensions, frequency, owners, thresholds, alert rules.
A weekly reporting template (table) and commentary prompts.
Benchmark table by channel for transport sector norms.