Testing Subject Line Length and Impact on Engagement

Testing Subject Line Length and Impact on Engagement

N.B. If available, upload any current carrier scorecards or SLA templates to tailor weights. Clarify whether JV options are in-scope for antitrust review.

📄 Prompt Template

Examine the impact of subject line length on email open rates by testing different variations. Start by comparing short subject lines (under 40 characters) with longer ones (40-70 characters) to determine which performs better within your specific [Industry]. Focus on tailoring the message to the reader’s [Role] while maintaining clarity and relevance. Keep in mind that shorter subject lines may appeal to a mobile audience, while longer ones might work better in more complex or formal contexts. Create a performance analysis report showing which length works best for different [Region]-specific campaigns, and evaluate whether the inclusion of key [Service] terms boosts engagement.

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