Optimize trust and security messaging throughout checkout to reduce perceived risk while maintaining [BrandTone]. Audit PCI-DSS statements, SSL indicators, privacy copy, guarantee/returns placement, and third-party trust signals ([SecurityVendors]). Propose content/design variants that clarify data handling, fraud protection, and refund timelines. Ensure alignment with [ComplianceStandards] and measure impact on [PrimaryMetric].
Output format:
Variant matrix (Placement, Copy, Visual, Hypothesis, Expected Impact, Risk, [Timeframe]).
A/B test plan with sample size and guardrails (chargeback rate, support contacts).
Legal/InfoSec review checklist.