Define a robust typography system that expresses [BrandPersonality] across [Languages] and platforms ([PlatformStack]), within a license budget of [LicensingBudget] and meeting [AccessibilityTarget]. Establish a primary and secondary typeface with fallbacks, and a modular scale suited for long-form, UI, and environmental applications.
Output format requirements:
Type Pairing Rationale (≤100 words).
Scale Table: columns = Token (H1–H6, Subhead, Body, Small, Caption), Size (px/pt), Line Height, Tracking, Use Case, Accessibility Notes.
Fallback Map: platform-safe alternatives and CSS font stacks.
Do/Don’t List: 8 rules on tracking, line length, and case usage.
License Plan: SKUs, seats, and estimated cost.
Spec Snippets: CSS variables and PDF prepress guidance.
Ensure legibility, internationalization, and brand distinctiveness without sacrificing performance.