Translate the agreed values into externally facing narratives and message guidelines for [Audience] across [Region] using [ChannelMix]. Articulate a messaging house that links Purpose → Values → Proof → CTAs in a voice consistent with [ToneDescriptor]. Build a 90-day editorial plan within [Timeframe] with measurable engagement objectives.
Output format requirements:
Messaging house (bulleted) with Purpose, Pillars (Values), Proof Points, CTAs.
Channel guidance (Markdown table): Channel, Primary Message, Format, Cadence, KPI, Owner.
Content calendar (Markdown table) covering next 12 weeks: Week, Asset, Audience, Goal, KPI Target.
Do/Don’t list (bulleted) to protect tone and claims.
Ensure claims have substantiation and legal review paths; adapt messages by segment and funnel stage; set KPI targets (CTR, MQLs, share of voice).