Warehouse Utilization-Driven Promotional Budget
N.B. This prompt is designed for campaigns where timing and engagement are critical. The dynamic model may be better suited for high-velocity campaigns that involve frequent touchpoint interactions.
📄 Prompt Template
Allocate promotional spend to smooth demand and lift utilization where it falls below [UtilizationThreshold] across [PriorityLocations] during [SeasonalityWindow]. Use a total promo budget of [PromoBudget] to drive inbound storage and short-term warehousing, prioritizing offers that fill idle pallet positions (current idle: [IdlePalletPositions]). Blend geo-targeted search, local OOH, partner referrals, and account reactivation. Ensure pricing and promo mechanics preserve gross margin integrity.
Output format:
Weekly Markdown plan: Location | Week | Offer | Channel | Spend | Expected Pallets Booked | Utilization % | GP/£ | Notes.
JSON utilization_forecast showing baseline vs. post-promo utilization.
Clear pause/scale rules based on real-time utilization and GP thresholds.
Operational checklist (slotting, labor scheduling, inbound appointment capacity).