Weighted Market Selection & Prioritization for New Trade Lanes
N.B. This template is ideal when leveraging existing relationships to open doors to new opportunities. Tailor the messaging based on the referring company’s previous interactions and their relationship with the target. Customizable placeholders include company names, product/service offerings, and referral incentives. Be sure to maintain the balance between making a compelling case and respecting the referral source''s reputation.
📄 Prompt Template
Develop a data-driven market selection scorecard for [Company] to prioritize entry into sub-markets within [Region] over [Timeframe]. Define 6–10 criteria (e.g., demand growth, port connectivity, regulatory barriers, competitive intensity, infrastructure quality, currency risk) and apply a [Weighting Scheme] that sums to 100%. Use available inputs (e.g., customs volumes, TEU throughput, trucking dwell times) from [Data Source File] where possible. Produce: (1) a one-page Executive Summary; (2) a table “Market Scorecard” with columns: Market, Criteria Scores (0–5), Weighted Score, Data Notes; (3) a ranked Top 5 with rationale bullets; (4) a brief sensitivity analysis showing how two alternative weightings change the ranking; (5) a recommended entry sequencing (beachhead → scale) timeline. Conclude with 5 quantifiable KPIs (e.g., first-year TEUs, on-time pickup %, average yield) and target values tied to [Company]’s [Strategic Objective].