Win-Back Automation for Lapsed Shippers
N.B. This prompt is designed to help companies develop a strategic plan for entering a new geographic market. The strategy should consider product positioning, local partnerships, and distribution channels. The output should be in the form of a comprehensive action plan with timelines and key performance indicators (KPIs).
📄 Prompt Template
Create a win-back workflow for shippers inactive for [LapseWindow]. Segment by last used mode, spend band, and reason codes. Propose a graduated offer strategy (value add first, then [OfferType]) and education via a webinar on [WebinarDate]. Localize messaging for [Region] and include a budget guardrail of [BudgetCap]. Define reactivation criteria, suppress if account enters new RFP, and assign sales follow-up tasks on reply/open thresholds.
Output as CSV (no prose) with columns: Stage, Trigger, Audience Rule, Channel, Message Objective, Primary CTA, Delay/Timing, Offer Control, Exit Criteria, Owner, Measurement. Include a separate Test Matrix (A/B/C) detailing hypothesis, metric, sample size, and decision rule.