Formulate a Shorts-first strategy for [CompanyName] to scale efficient reach in [Region] during [Timeframe]. Define creative principles (hook <1s, subtitles, native pacing), content pillars, posting cadence, and integration with In-Feed/In-Stream. Recommend audience signals for Shorts discovery and retargeting paths into longer formats or site. Output: A content calendar (Markdown): Week, Pillar, Concept, CTA, KPI. A spec sheet for production (dimensions, safe areas, length, audio, captions). A test plan comparing Shorts vs. In-Stream for [PrimaryMetric] with budget split and stop/scale thresholds.
Use: [CompanyName], [Region], [Timeframe], [PrimaryMetric], [CreativeCount], [Budget].