Rebuild the campaign budget from zero for the peak window [PeakWindow] using historical performance in [HistoricalDataFile]. Ignore last year’s baselines; allocate every £ of spend based on demonstrable contribution to incremental shipments and gross margin. Target a revenue goal of [RevenueTarget] while maintaining a minimum blended margin of [GrossMarginThreshold] and aligning with capacity and cut-off constraints. Prioritize high-intent channels, port-adjacent OOH, and rapid-response email/SMS to capture late bookings. Include contingency for weather or port disruptions.
Output format:
A week-by-week Markdown table: Week | Objective | Channel | Spend | Expected Bookings | CPA | Margin % | Notes.
A waterfall of spend by objective in a JSON array (spend_by_objective).
Three specific “Stop/Start/Scale” rules with metrics and thresholds.
A 10-line executive summary for [BudgetOwnerRole].